CUSTOMER-BASED BRAND EQUITY AND REPEAT PURCHASE OF UNIUYO WATER IN UYO, AKWA IBOM STATE Authors: Charles Bassey Bassey & Justine Sylvester Offong ABSTRACT The thrust of this study was to examine the influence of customer-based brand equity on repeat purchases of UNIUYO water in Uyo, Akwa Ibom State, Nigeria. Survey research design was adopted in … Read more

PSYCHO-DEMOGRAPHIC FACTORS AS PREDICTORS OF WORK MOTIVATION AMONG JUNIOR STAFF IN THE UNIVERSITY OF IBADAN Authors: Fehintola, Victor Ayodeji, Ph.D, Okpako, Ochuko Ernest & Adeniran, Adeyemi Olubukola ABSTRACT This study aimed to examine the influence of psychological (job satisfaction, pay satisfaction, job stress, emotional intelligence) and demographic (age, gender, religion) factors on work motivation among … Read more

OBSERVING INCLUSIVE PLAYGROUNDS: A CASE STUDY INVESTIGATING CRITERIA FOR CHILDREN WITH DISABILITIES Authors: Kharizam Ismail*, Nor Suzila Lop, Lilawati Ab Wahab & Shahoran Johan Ariffin ABSTRACT Playgrounds play a vital role in children’s development by facilitating exploration, socialization, and skill-building. However, traditional playgrounds often fall short in providing suitable environments for children with disabilities (CWD), … Read more

FOREIGN DIRECT INVESTMENT, EXTERNAL DEBT AND ECONOMIC GROWTH IN NIGERIA: VECM ANALYSIS Author: Adeyemi, Paul Adeniyi (Ph.D) ABSTRACT The inadequacy of financial resources and recurring external debt in Nigeria has brought about the attraction of FDI as a strategy to transform the economy but all the efforts the governments of Nigeria have made through FDI … Read more